How Does Zoom Make Money? The New Era of Online Meetings

In the recent Pandemic, mostly people have lost their touch of money making but there is one Company of Zoom that has gathered the most out of it. Its quite interesting to find out how does Actually Zoom Makes Money!

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Is the age of online communications changing? It is, and yet, it’s basically structured the same way. Well, we’re here to ask one question, “How does Zoom make money?” It’s simple, actually.

Zoom is being used now more than ever. With last year’s developing COVID 19 pandemic, communication programs like Zoom became the most common mode of contact between workers, students, family members, and even friends. The use of Zoom was the primary way many of us retained our sanity. It’s popularity boomed. Moreover, it’s still getting popular every now and then. So, how does Zoom video make money?

What is Zoom

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Zoom is a leader in the sector of video communications. It’s one of the most used systems of keeping in contact with others, delegating responsibilities, and host meetings. When you decide to get large groups of people together for a discussion, or important announcement, Zoom is usually one of the top suggestions to pop up in our minds.

Zoom Logo

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The simplicity of the Zoom logo reflects our culture today. When you see the Zoom icon, you either view the large blue letters or with certain programs within Zoom, you will see the words with a small white camera surrounded in the popular known blue color of the program.

The Zoom logo isn’t distracting, and it drives even more traffic to its program because of this aspect. Distracting logos can prevent an audience from taking the site seriously, thus limiting the individuals the company can reach. It doesn’t seem like Zoom is having any problems with reaching people. How does zoom make money? Well, the simple Zoom logo has a bit to do with initial attraction to the program. There are multiple online logo makers that are available for free where you can incorporate the design aesthetics of zoom into your own company’s logo in order to simulate zoom’s success story.

The Zoom Business Model

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The communication program, Zoom, has an edge on other models. Created about 8 years ago, it was seen as a more effective communication tool than the other options that were already in use. One major sector that Zoom looks at is the ease in operation for businesses and so on. If a program is easy to use, it’s more likely to gain more attention than a communication system with complicated menus and tools. This is part of the edge that Zoom retains.

Zoom also never had to transfer tech onto the Cloud. They were created on the Cloud so that communications could begin immediately and used often. They were, in a sense, ahead of the game. Despite they aren’t a new concept compared to older platforms like Skype.

How does zoom make money with subscription plans?

It may seem like Zoom couldn’t possibly make much money with a communications program, since this is no new thing to online business and social connections. However, this platform has several tier options that allow you to decide whether you should go the free route, or pay and unlock other options and simplifying tools for communication.

Tier 1: The free option

With this tier, you can host up to 100 people, hold meetings for up to 40 minutes, and start an unlimited number of meetings at any given time. This is a good option for social situations, such as keeping in touch with friends and family. Many individuals are probably using the free option during this pandemic crisis.

Tier 2: The Pro

With this option, you can also host up to 100 participants, or use the Large meetings add-on for more, and host meetings for up to 30 hours. You get 1 GB of cloud recording, with license, of course, and also use social media streaming. This option is a good choice if you have a small team, but you need more time to develop ideas or plans.

Tier 3: Business

You can host up to 300 participants with the business tier. With the Large meetings add-on, you can add up to 1,000 instead. You have single sign-on, company branding, managed domains, transcript recording, and basically all the features included in the Pro plan. This tier is suggested as a perfect tool for small-medium businesses.

Tier 4: Zoom United Business

The top tier not only offers meeting features, but also phone features as well. This option can host up to 300 people, manage domains, company branding, and transcript reading. In addition, Zoom United features unlimited calls within the U.S. and Canada, with an add-on for unlimited calls for up to 18 countries.

How does the Zoom app work?

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Understanding how Zoom works is fairly simple. All it takes is a step by step set of instructions that are easy to remember. In fact they are just as easy to implement from day to day. Online communications have never been so straightforward!

How to Zoom on PC

To Zoom on your personal computer, first head to the website and sign up. After sign-up, you can pick which tier you would like to use. You can also just use the free one until you’re used to the platform. You can sign in with a new email address and password, or use one of your social media sites to sign on.

What is a Zoom meeting?

A Zoom meeting is simply a conference call using the video platform. Whether your meeting is social in nature or business, it works in similar ways. Depending on the tier you choose, you can either chat, or use the call features. Zoom meetings last for different times, and hosts various numbers of individuals also depending on tier selection.

The Zoom waiting room

If you happen to be the host of a meeting, then you’re in control of who joins. The Zoom waiting room is where other members wait until added to the meeting by the host. Individuals can be added one at a time from the waiting room or all at once.

How to raise your hand in Zoom

If you need to get someone’s attention during the meeting, it’s like being in school. Maybe, you are in a Zoom classroom. Either way, it works the same. You simply press Alt Y on your keyboard and toggle the hand raise button back and forth. This should get their attention.

Zoom Outlook plug-in

The Outlook plug-in is designed to make meetings much easier in Microsoft Outlook. This option is only available in macOS 10.14.

The SAAS application architecture of Zoom

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SAAS hybrid and infrastructure was created to meet all needs. The structure of Zoom is like no other before it. It meets all storage and backup needs. Up to 350 devices (multi-media routers) and users can connect in meeting rooms. Its architecture is designed to meet the needs of millions of users simultaneously.

Zoom connects with service providers, and SAAS (software as a service) digital business partner that operates with the Equinix platform. Because of these connections, Zoom has data centers in places around the world, with two here in the states. Because of Zoom’s architecture, it’s traffic can bypass public internet service and create a private connection, thus reducing things like latency.

History of Zoom to learn how does Zoom make money

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The history of Zoom is interesting, especially when applied to its usage during the pandemic. Although the platform was already in high use, the COVID era caused a great acceleration of popularity for the online communication capabilities of Zoom. How does Zoom make money? Take a look at it’s history.

How Zoom was born

The company wasn’t always called Zoom. SaasBee was its original name in the beginning. Initially, there wasn’t much hope for the platform because the internet was already full of online communication options. But, because of interested investors, things changed, including the name. The name Zoom was born from a children’s book called Zoom city.

Owners and Co-founders

Eric Yuan was the founder of Zoom (Former Vice-President of Cisco Webex). Followed by 40 engineers, he created the platform. By May of 2013, despite many changes and growth, Zoom had over a million users.

The Ideology of Zoom and plan about how does Zoom make money

Basically, when Eric Yuan created Zoom, the idea was for this platform to be the whole office. The communications tool was to provide everything you needed to have a successful meeting, with as many people, for an unlimited time, and from all over the world. There was also the desire to have a video conferencing system that delivered results free of latency and any other disruptions or distractions.

During and after the pandemic, Zoom’s ideology became even more important, as a tool for business, schools and a way to socialize in a safe manner. Zoom was on our side from day one helping us stay connected during a time of social and economic disconnect.

Early fiascos of Zoom in how does Zoom make money

Like anything else, Zoom isn’t perfect. Something called Zoombombing has affected many people during social, school, and business calls, in the form of hijacking meetings, using hate speech, and even replacing screens with pornographic images. Although much of this problem is being controlled, along with an FBI warning to those responsible. However, there’s still a chance of future disturbances.

But there’s good news. Zoom published a guide on how to protect online meetings. It’s also changed settings for Universities and schools to make communications safer. Apparently, flaws in Zoom’s software allowed spies to hack microphones and webcams, and this is how the fiascos grew with such intensity.

The USP of Zoom while learning how does Zoom make money

The unique selling proposition of Zoom consists of three basic things: branding, performance, and accessibility. Most people agree that Zoom is easier to use, more reliable, has a higher quality, and improved productivity time and value.

Zoom and competition: Skype, Facetime, and Google Duo

Since Zoom seems to have rave reviews, aside from it’s former issues with hackers, it seems to rise above the rest. One of the most important features, as mentioned before, is it’s capabilities within the cloud where it originated. When compared with communication platforms such as Skype and Facetime, it’s more user friendly and provides a multitude of tools and options created specifically for its users.

Why is Zoom the best? Learn how does Zoom make money

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Although Zoom seems to have proven it’s superiority, it’s still only the best based on opinion. How does Zoom make money? Well, since there are millions of users, many of which work within paid tiers. It’s pretty easy to see how this platform has become wildly successful. Will it be this successful in the future? Well, we really don’t know. But chances are, Zoom has a bright outlook overall.

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Sherrie Hurd
Sherrie is a freelance writer, editor, and artist with two decades of online work experience. While she is an advocate for mental health, she also holds a degree in Marketing. She pursues her degree in psychology and journalism, hoping to impact the world and relate to others.